Connect Google Ads
Let Google learn from real bookings, so your budget goes on the adverts that bring patients.
- Takes
- 10 minutes
- Who:
- A manager or owner, plus someone with access to the Google Ads account
Sign in with Google
Open Google Ads from the menu and choose Sign in with Google. Use a Google account with admin or standard access to the clinic's Google Ads account, or access through your agency's manager account.
Choose the account
Pick the clinic's Google Ads account from the list.
Create the conversions
Hello Diary creates five conversion actions, all named starting “Hello Diary:”. Only Booking is primary, so it's what Google's bidding aims for. The others are secondary: they show in reports but don't change bids. Your booking page's Google Ads tags are filled in for you.
Accept Google's customer data terms
Someone in the clinic's Google Ads account opens conversion settings in Google Ads, checks the right account is shown at the top, accepts the Customer data terms, and turns on Enhanced conversions for web. It takes about a minute.
Done
From now on, bookings are sent to Google with their value, and visits are updated when patients attend.
Good to know
- Hello Diary never changes budgets, campaigns, bids, keywords or adverts, never spends money, and never adds or removes people from the account.
- You can disconnect at any time from the same page.