Add your Meta pixel, Microsoft Ads and other tags
Put your Meta pixel, Microsoft Ads UET tag, Google Tag Manager or hand-made Google Ads labels on the booking page.
- Takes
- 5 minutes
- Who:
- A manager or owner
Open Tracking health
Pick the clinic, open Tracking health and scroll to Tags on the booking page.
Add your Meta pixel
Paste the pixel's number from Meta Events Manager into Meta pixel.
Add your Microsoft Ads tag
In Microsoft Ads, go to Tools, then UET tag, and copy the tag id into Microsoft Ads UET tag. Then create a goal in Microsoft Ads for the book_appointment event.
Add Google Tag Manager if you use it
Paste your container id, starting GTM-, into Google Tag Manager.
Link your privacy policy
Add the https address of your privacy policy. The cookie banner links to it.
Save
The booking page uses these from the next visit.
Good to know
- Tags load only after a patient accepts cookies.
- If you connected Google Ads, its fields are already filled in. Only type them by hand if you haven't connected: the Booking conversion label should be the primary conversion Google bids on, and the funnel steps secondary.